Your Merchant Guru

An Enlightened Approach to Credit Card Processing

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Ask the Merchant Guru: Why Should I Pay for Credit Card Processing?

Q) Why should I have to pay for credit card processing? It’s my money!

A) For better or worse, we are moving to a paperless society. With less cash to count and fewer checks to clear, money moves from your customer’s account into yours at the snap of a finger. Accepting credit for goods and services rendered can dramatically increase your customer base.

Before we talk about reasonable cost, let’s appreciate the value credit card processing offers your customers.

  • It’s Quick
  • It’s Convenient
  • It makes it easier to plan budgets and track purchases

Now think about the value credit card processing brings to you:

  • There’s less cash to count, manage and transfer safely to the bank
  • It delivers your funds faster and more securely than personal checks
  • For every penny in fees you pay, you’re likely getting a dollar in new or increased business
  • Customers who prefer to pay by credit tend to avoid “cash only” businesses

Credit comes at a reasonable cost because of the burden of risk. You share the risk of stolen card numbers, identity theft and credit default with the credit card companies.

The more you understand about risk, the better you can hold up your end of the deal. Always check ID to make sure the person using the card matches the name on the card. If collecting credit card information online, be sure to also ask for the 3-digit code on the back of the card.

With all that said and done, there is a limit to what is a reasonable cost for credit card processing. Many institutions and credit card processing middlemen will be too happy to add hidden fees to their contracts. Your customers shop for the best deals and you should too.

(206) 852-1297

Ask the Merchant Guru

  • Ask the Merchant Guru: Are Minimum Purchase Amounts for Credit Cards Legal?
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  • Ask the Merchant Guru: Do Businesses Just Self-Report Their Line of Business to Credit Card Companies?
  • Ask the Merchant Guru: What Are The Worst False Promises You’ve Seen From Credit Card Processors?
  • Ask the Merchant Guru: How Much Do Vendors Pay to Credit Card Companies Per Transaction?
  • Ask the Merchant Guru: What is Interchange? Are All Interchanges Created Equal?
  • Ask the Merchant Guru: Why Are There So Many Hidden Fees in Credit Card Processing Contracts?
  • Ask the Merchant Guru: Should I Break My Current Credit Card Processing Contract?
  • Ask the Merchant Guru: Should I Lease My Credit Card Machine?
  • Ask the Merchant Guru: Why Are One Processor’s Rates Way Lower?
  • Ask the Merchant Guru: Why Should I Pay for Credit Card Processing?

Credit Card Processing Services

Credit Card Processing

Your Merchant Guru is continually "cracking the code" of the rapidly evolving credit card processing industry so you don't have to.

By enlightening you about the latest technological solutions and finding the right fit for you, we can help you get paid faster and more easily while saving money.

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If your head is constantly buried in your company’s books, then your attention isn't where you want it to be — focused on growing your business.

Your Merchant Guru offers complete bookkeeping services for small and medium-sized businesses. We help you cover every base, make every payment and hit every deadline.

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You’re making sales, but are you making money? When is the right time to invest in new equipment or personnel? Before you’re big enough to hire a CFO, call Your Merchant Guru.

Our expert business planner can analyze where you are now and create a custom plan to help guide you to where you need to be.

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